Popularity: Grimace has been a popular character among children, especially in the 1970s and 1980s. He represents the fun and whimsical side of the McDonald’s brand. He was quickly reimagined in 1973 as a lovable, bumbling friend. You would likely best describe him as a bumbling simpleton.Ĭreation: Grimace was originally introduced as an antagonist to Ronald McDonald but that didn’t go over well with most fans. He loves to have fun and is always up for a good time. Personality: Grimace is known for his friendly and silly personality. It’s hard to pinpoint an exact description of Grimace because everyone has their own take on what he is supposed to be. He has short arms and legs, and a big, friendly smile. However, since around 2016, he has been a less visible mascot for the chain.ĭescription: Grimace is a large, purple character that resembles a taste bud or a milkshake according to some. Over the last 60 years, he’s become synonymous with the brand. Popularity: Ronald McDonald is undoubtedly the most recognizable and famous of all McDonald’s mascots, in fact, he is at the top of our Brand Mascots Hall Of Fame. He was designed to appeal to children and make the brand more relatable and fun. He’s an entertainer to children and always was seen with a smile on his face.Ĭreation: Ronald McDonald was created to be the face of the brand, bringing smiles and fun to the fast food chain brand. Personality: Ronald is known for his jolly and cheerful demeanor, often seen as the life of the party. He is often seen wearing large red shoes and yellow gloves. Description: Ronald McDonald is a clown character with red hair styled in a bob cut, a painted white face, a red nose, and a yellow jumpsuit with red and white striped sleeves and socks.
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